Know your reputation score before a customer goes looking.
DPI scores any local business from 0–100 by combining reviews, social activity, your website, and nearby competitors into one number — dentists, cafés, restaurants, salons, clinics, all run through the same engine.
"business": "sample_business_01",
"category": "any_local_business",
"unified_score": 53,
"vs_industry_median": -7,
"ai_engines_checked": 4,
"report_pages": 19,
"refresh": "monthly"
}
Twelve areas, one monthly report
Every report breaks your digital presence into the parts that actually move new-customer enquiries — not a wall of screenshots. Built the same way whether you run a clinic, a café, or a salon.
Reviews Health
Star rating, response rate, and unanswered negatives — plus what customers actually praise or criticise, pulled straight from your review text.
Social Media Scorecard
Followers, growth, posting cadence, and engagement by content type — including your single best- and worst-performing post.
Competitor Benchmark
Side-by-side comparison against the businesses actually competing with you nearby, plus a content gap map of what they post that you don't.
Website ↔ Listing Cross-Analysis
Every mismatch between your website and your Google Business Profile — hours, services, booking links, photos, contact details.
Unified Reputation Score
One 0–100 number, built from five weighted signals so it can't be inflated by one strong metric — see exactly how it's built below.
Priority Action Plan
Ranked by revenue impact, not ease — plus ready-to-use response templates and a four-week content calendar.
The signals most audits don't touch
Six more areas, folded into the same 19-page monthly report at no extra step for you.
Aspect-Based Sentiment
8 dimensions of the customer experience — wait time, pricing transparency, cleanliness and more — scored independently against the local median.
Review Velocity & Momentum
Is your reputation accelerating or declining? See the trend months before it shows up in your star rating.
Staff Sentiment Signals
Individual team members, as customers actually describe them in review text — your star performers and your risk flags.
Social Content Gap Analysis
The topics competitors post about that you don't — ranked by engagement opportunity, with post ideas attached.
AI Search Visibility
Does ChatGPT, Gemini, Claude or Google AI recommend you when someone asks for a business like yours nearby — and get your hours and facts right while doing it?
Impact & Effort Map
Every finding plotted by how much it moves enquiries against how long it takes to fix — so you start in the quick-wins corner.
Five weighted signals in, one comparable score out
Each signal is measured independently, then weighted into a single composite out of 100 — so a business with a great star rating but a dead social account, or a broken booking link, doesn't get an inflated score.
What a score actually breaks down into
Fictional business, real scoring structure — the same five weighted signals from the diagram above, applied to one sample account below median for its category.
These aren't mockups — they're full 19-page sample audits, built on the real report template. Pick a niche and download the actual PDF.
One scoring engine, benchmarked to your actual category
Works for any local business
The same five-signal engine runs for a dental clinic, a café, or a hair salon — only the competitor set and benchmarks change.
Built on your real data
Every recommendation ties back to evidence from your own reviews and listings — not generic, one-size-fits-all advice.
Fully automated
No dashboards to configure and nothing to maintain — a finished report arrives on its own schedule, every month.
Find out what your customers already know.
Send us your Google Business Profile and we'll run the full audit — reviews, social, website, competitors, and AI search visibility — and send your score back, whatever kind of business you run.